You’ve spent a lot of time creating your website. You’ve created engaging content, selected beautiful images that represent your brand, and you’ve maybe even set up a store or services page to engage people to spend their money with you.
But your website has been around for some time now, and you’re not getting any traffic!
If you search for your service or brand on a search engine, on what page do you see your website? If you’re not hitting that first page, you’re missing out big time.
The first five results on a SERP (search engine results page) get 67.6% of the clicks.
There are a lot of things to keep in mind when you release a new WordPress website to the world, but you don’t need to worry about your SEO (search engine optimization) anymore! Read on for the top ten SEO tricks in the industry!
What is SEO?
SEO is the easiest way to drive free, organic traffic to your website. Several factors lead to successful SEO, but here is a quick guide of questions to see if you have SEO optimized content:
- Is your website crawl-able so search engines can read the data?
- Is the content on your website compelling?
- Are there keywords on your website that will boost your ranking and attract searchers?
- Does your website load quickly and smoothly?
- Can your content be shared on social media or citations?
- Are your title, URL, and site description clear and engaging?
- Are you using snippets and schema to stand out on SERPs?
Top 10 SEO Tricks
Now that you understand what SEO is, here are ten incredible SEO tricks to implement on your WordPress website so that you can set yourself up for success!
- Use available SEO plugins, like Yoast SEO.
- Make sure all content you post is shareable by adding social sharing buttons.
- Produce high-quality, unique, helpful, informative, and actionable content.
- Create custom permalinks that accurately represent your content.
- Create a sitemap for your website so search engines can easily index your site.
- Take advantage of Google Analytics to learn about any damaging bounce rates or other KPIs (key performance indicators).
- Choose a theme for your website that is optimized for search engines.
- Make sure all media you post on your site is tagged appropriately to rank higher on all image searches.
- Choose links and anchor text that already rank well on SERPs and reference your material as often as possible.
- Correctly tag your headers (H1, H2, H3, etc.), and make sure to use keywords that are engaging to users.
Where Can you Start?
You put in the work to build your site, but now comes the real work to get visitors!
Work through each of the SEO tricks one at a time, and adjust your content where necessary. Install useful plugins to optimize your site’s performance and get to know your analytics to see what other areas you could clean up.
If you need a little extra support or additional guidance, contact us today!