So, why is it important for your business to blog? I am sure you have heard about various businesses blogging and thought to yourself, “why would anybody do that, is it worth the time and effort? Why would even read it?” These are typical questions. Blogging is one of the best ways to increase you website traffic and marketing reach.
Target Marketing
Hopefully you have a brand positioning statement and some buyer personas. Crafting buyer personas is how you define and clarify your target market. You ask questions such as:
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Where do they live?
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What are their job titles?
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What age ranges would be interested in my brand?
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What problems can I solve for them?
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What do they do every day?