Game-Changing Web Design Hacks to Increase Your Sales Conversions

38% of website visitors will stop using your site if it’s unattractive. An additional 39% will leave if your site takes too long to load. Those are potential sales you’re losing due to faulty web design!

A few simple changes can reduce your bounce rate, increase your clickthrough rate, and help you gather more leads. Then, you can convert those leads into paying customers to attract more business. Meanwhile, your search engine ranking will improve, helping more customers discover your website.

Eager to strengthen your site? Here are the five web design tips you need to generate more leads and conversions.

With these tips, you can improve your website’s performance and your ROI!

1. Improve the User Experience

The first step to encouraging more conversions is to improve your visitors’ online user experience (UX). Utilizing UX web design tips can help your visitors find what they need quickly and with ease.

First, make sure your website loads quickly. You can use Google’s PageSpeed Insights to determine what’s slowing down your site. For example, you might need to switch plugins or compress files.

Next, utilize white space. Negative space makes your content easier to read.

If your pages look cluttered, people won’t bother exploring your site. Instead, they’ll leave without converting on the page.

2. Make the CTA Pop

Make sure your call-to-action (CTA) buttons pop off the page. Use a button color that contrasts with the background color. That way, the eyes lead straight toward that button.U

Use strong, action-oriented language for these buttons, too. Make sure your CTA is direct and encourages people to complete a specific action.

3. Simplify the Navigation

If your visitors can’t explore, they won’t find what they’re looking for. Instead, they’ll take their time (and money) elsewhere. As you use these tips on how to improve a website, make sure your navigation is organized.

Consider which pages your visitors need most. Make sure your navigation is clean and simple. That way, visitors will stay on your site longer to find what they’re looking for.

4. Keep It Mobile-Friendly

More than 50% of all web traffic worldwide now occurs on a mobile device. If you want to increase conversions, you need to appeal to your on-the-go audience.

Make sure your website is responsive and mobile-friendly. A responsive site will adjust to any screen. A mobile-friendly site, on the other hand, is optimized for mobile users.

You can use Google’s Mobile-Friendly Test to make sure your site is optimized.

5. Make Forms Eye-Catching and Easy

How will visitors convert if your forms aren’t easy to use? One of the most important web design tips to improve conversions involves your form. A clean, easy-to-use form is more likely to generate conversions.

Test your form out yourself. Which questions aren’t necessary? Cut those out and focus on the information you do need (names, phone numbers, email addresses).

Make sure that the button stands out, too!

Kick Up Conversions: 5 Web Design Tips to Help You Generate More Leads

A few smart changes can completely alter your website. With these five web design tips, you can gather more leads (and therefore more business).